Business Development & Innovation Consultancy
You want to bring an idea to market, expand a range or make commercial use of a new technology. The key questions belong together from the start: who needs the product, what should it deliver, and under what conditions can it be manufactured and marketed? These provide the basis for a viable business and product strategy.
Commercial Viability & Decisions
Target costs, minimum quantities, development effort and investment help determine whether a project is right for your business. Business plans and scenarios make assumptions and dependencies transparent. They help you compare options and allocate development resources effectively.
This is where I bring my experience of building and managing businesses: a product strategy needs to work both in the market and in day-to-day operations.
From Concept to Development Brief
The strategy leads to a plan for development and market entry. Product requirements, necessary regulatory clarifications, partners, budget and decision points are defined. Everyone involved then understands the objective and which prerequisites must be established first.
Customer Needs & Positioning
The starting point is the target group, the application and the benefit your product should offer. Market and competitor offerings are assessed against your capabilities. This informs positioning, the price segment and appropriate routes to market for a brand, private label or business-to-business offering.
The technical and regulatory prerequisites for the intended communication are reviewed early. Product promises, formulation objectives and regulatory effort can then be assessed together.
Business Model & Product Range
Assess product ideas and technologies in terms of market potential, feasibility and resource requirements
Compare in-house development, contract manufacturing, existing manufacturer concepts and partnerships
Expand or reposition ranges; use shared ingredients and processes across several products
What You Can Expect
You receive a substantiated business or product strategy with transparent assumptions, assessed options and an implementation plan. This enables you to decide which project to pursue and which development activities to commission.
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