Too Good To Go adds food supplements to its portfolio

The platform is opening its offering to food supplements, giving brands and retailers another option for selling surplus stock. Its value will depend on how remaining shelf life, product information and price positioning work together.

New category, availability varies by market

On 15 October, Too Good To Go announced food supplements as a new segment. Its German and Austrian announcements cite Decathlon nutrition products in Italy and Portugal as examples. Specific supplement partners and ranges in Germany or Austria remain undisclosed; availability varies by market and store [1].

For the supplements sector, the additional sales channel is the main commercial development. Range changes, unexpected demand or a packaging change can leave stock that is difficult to sell through normal channels. A limited surplus channel could release working capital. Whether it does so depends on the proceeds remaining after platform charges, picking, fulfilment and any effects on regular sales.

Remaining shelf life needs to match pack size

For supplements, remaining shelf life interacts with a specific recommended daily portion. A pack of 90 capsules taken at one capsule a day lasts 90 days. If its best-before date falls six weeks after purchase, the period covered by that date accommodates only part of the intended consumption. This provides a commercial and product-specific criterion for assessing the offer; it does not establish a general legal minimum for remaining shelf life.

Sensitive formulations also require consideration of the storage conditions and consumption period after opening. The Food Information to Consumers Regulation requires this information where appropriate [2]. For manufacturers and quality teams, the existing stability evidence remains central. Selecting suitable batches therefore depends on storage history and a period of use supported by the data. Formulation decisions remain tied to the requirements of the specific product.

The app needs reliable product information

Where a purchase contract is concluded through distance selling, mandatory food information must generally be available before the contract is concluded, except for the best-before or use-by date at that stage. All mandatory particulars must be available at delivery [2]. For supplements, these include the recommended daily portion, the associated warnings and the quantities of the characteristic nutrients or other substances [3]. The actual ordering process therefore helps determine how precisely products and assortments need to be specified in advance.

For retailers and brands, matching the app listing to the pack and batch actually supplied becomes an operational task. Responsibilities, traceability and any necessary withdrawals also apply in this channel [4]. Changes to packaging or labelling may require additional coordination between physical stock and digital product information.

Value depends on a defined surplus-stock strategy

Commercially, the channel may be particularly relevant where a clearly defined surplus meets an accessible local customer base. Premium supplement brands also face a trade-off: additional sales can reduce stockholding costs, while routinely expected discounts could weaken full-price sales. This is a commercial assessment; the announcement provides no robust supplement-specific data on proceeds, fees or repeat purchases [1].

The expansion offers a concrete distribution option for existing products. Named supplement partners, available ranges and contractual terms are still needed for a German or Austrian business case. Once those details are available, brands can assess which batches and pack sizes make economic sense for the channel.

Yours, Andreas Gebhart

Sources

Sources checked on 19 October 2026.

[1] Too Good To Go, German/Austrian announcements, 15 October 2026; Austria.
[2] Regulation (EU) 1169/2011, Articles 9, 14 and 25.
[3] Directive 2002/46/EC, Articles 6 and 8.
[4] Regulation (EC) 178/2002, Articles 17–19.

Note: This News item provides professional context. A regulatory and product-specific assessment remains necessary. Image: AI-generated.